How Engineers Get Found on LinkedIn (and how to hide)

龙 宇 2016-7-27 微信营销 0 0

There are two types of software engineers on LinkedIn: those aggravatedby the largevolume and poor contentof incoming recruiter email, and those who wonder where all those recruiters are that are offering jobs to friends and co-workers. This post was originally intended solelyfor the latter group, which is either the minority or just less vocal. But being that I tryto write for the benefit of everyone, if you are looking to reduce the amount of recruiter mail attributableto LinkedIn just do the opposite of the tipsgiven here .

How Engineers Get Found on LinkedIn (and how to hide)

Based on the vastnumber of recruiters who regularly use LinkedIn, it should be simple to get on their radar. It is in fact easy and onlytakes a few minutes, and some of the concepts are probably obvious while others are a bit more obscure.

There are only a handful of itemsto adjust.

Completed profile– Incomplete profiles are apparently ranked lower by LinkedIn’s search algorithms and filters. There may be hundreds of profiles that match a recruiter’s specific search criteria, but the recruiter won’tseeprofiles that have incomplete sections.

While editing profiles, users seea profile strength meter on the right of the screen. If you are not at All-Star level, addadditional information (photo, location, past jobs, education, skills, etc.) and follow LinkedIn’s prompts to reach completion.

Headline– The professional headline is the blurb below the name, which makes upmost of what recruiters see in asearch result. Arelevant headline may be the difference between a profile view and a pass. Referencing a language or other primary current skill mightcatch arecruiter’s eye, and a short objective statement for active job seekers ( python developer seeking new opportunities in… ) shouldget results.

Summary– Although usershave the ability to move sections up or down the page, most list a summary at the top. If we think of the LinkedIn profileas a résumé, consider what I’ve written in the past about the importance of the summary appearing first (spoiler: because recruiters are dumb). The summary is an opportunity to freely describe yourself, and whenused properly this section should beall a recruiter needsto read before attemptingcontact.Quantified skills experience ( 5 years with Python andDjango ) makes it easy for a recruiter to qualify you.

Keywords/SEO– What searchtermsdo recruiters useto find potentially qualified candidates? Recruiters know that searches for popular terms ( Java ) or technologies that share aname with common words/letters ( Go, C ) will create false positivesandyield questionable results. In these cases recruiters will use the advanced search capabilities of LinkedIn, where search terms may include a language as well as a framework or other complimentary tool to narrow the results.

Consider listing the most relevant technology terms in more than oneof the following sections

headline Software Developer with extensive Python experience summary Software professional with five years of experience using Python and Django… experience Used Python and Django to build web-based… skills

Connections– The number of connections is thekey difference to being discovered for many. Profiles with fewer connections will rank lower in results, as the degree ( 1st, 2nd, etc. ) of contact matters. Invest some time connecting with former colleagues or classmates, and particularly those with many connections.

Inviting tone/instructions– Some summary or additional info sections lay out instructions for recruiters on what types of contact they accept. This should prevent at least some recruiters from sending non-targeted messages. For users that are mostinterested in being contacted, listing some preferences ( location, type of work, industry, stack ) and deal breakers ( remote only, contract only, no banks ) helps guide the recruiter.

Contact information– There are different types of LinkedIn accounts, and a recruiter’s ability to make contact canvary based on subscription levels. If you ever wondered why a recruiter sent you a connection invite (which seems forward) instead of a simple message (which may be welcomed), the recruiter may have reached alimit based on their account.

If users aren’t connected, email addresses are typically not available. Some users will include an email address on their profile to make themselves easy to reach, while others have admitted that leaving even a small barrier in place (such as a Google search, a visit to a personal website, a GitHub hack ) helps keep the laziest recruiters away.

Published at DZone with permission ofDave Fecak, author and DZone MVB. ( source )

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)

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